Pages

Pages is where you build landing pages for campaigns, offers and events. A page is a stack of sections (a hero, features, a form, an FAQ and so on) that you edit right on the page, in your brand’s colors and fonts. A page doesn’t need a form, and one form can sit on many pages.

Find it under Engage > Pages in the sidebar.

Who can do what depends on three permissions in Settings > Roles & Permissions:

View landing pages: see the Pages list and open a page.
Create and edit draft landing pages: create, edit, duplicate, archive and delete pages that are not live. Sales reps have this.
Publish landing pages and edit live ones: publish, unpublish, archive a live page and change a live page’s address or search settings. Managers, admins and marketing specialists have this.

Create a page

Click New page.
Pick a template, or Blank for a hero and a footer. If your company uses AI, you can click Generate with AI instead and describe the page.
The page opens in the designer as a draft. Nothing is public yet.

If the page has a form or booking section, pick the form or booking page in the panel on the right. Until you do, that section stays off the live page. A hero with the Form beside layout (the Demo request template uses it) has the Form picker in the hero’s own panel.

Edit the page

The designer has three parts: the section outline on the left, the page in the middle and the selected section’s settings on the right.

Change text by clicking it on the page and typing. Press Enter to finish a heading or button label.
Select a section by clicking it on the page or in the outline. Its toolbar has Move up, Move down, Duplicate and Delete. Deleting shows Undo for a few seconds.
Reorder sections by dragging them in the outline, or with the up and down arrows next to each one.
Add a section with Add section at the bottom of the outline. It goes below the selected section, or above the footer when nothing is selected.
Pick layout, background and spacing in the right-hand panel. A hero comes in three layouts: Image beside, Centered and Form beside. With Form beside, pick the form under Form in the same panel. If the page has no form section yet, click Add a form first.
Pick the form for a form section under Form. Only Active forms are listed, because only they appear on the live page. A form that is still a draft or archived is marked not live, the section shows an issue, and the page can’t be published until you activate the form (open it in Forms and click Publish) or pick another one. If you later unpublish or archive a form, it disappears from every live page that uses it.
Set up the footer in its panel. Leave Company name blank to use the name in Settings → Company. Show company contact details adds the address, phone and website from Settings → Company, each only if it is filled in there. Privacy and terms links come from the same settings.
Choose where a button goes with links to: a section on the same page, or Another web address… starting with https://.
Preview other screens with Desktop, Tablet and Mobile at the top. On a phone, columns stack into one.

Your changes save to the draft a second after you stop typing. The note under the page name says Saved to draft with the time. If it says Not saved: fix 1 issue, a section is missing something it needs, such as a headline or an image; the section is marked in the outline and the right-hand panel lists what to fix.

Images

Click an image on the page, or Change image in the right-hand panel, to open the Image library. It holds every image your company has uploaded for pages.

Upload PNG, JPEG, GIF or WebP images up to 10 MB. SVG files aren’t accepted.
Add Alt text so screen readers and search engines know what the image shows.
You can’t delete an image a page still uses. Replace it on that page first.

Theme

The Theme tab uses your default brand guide’s colors and fonts (see Branding). To change one page only, turn on Override for this page and pick a main color, heading and body fonts, and a button style. Reset to brand guide turns the override off.

AI for a section

When your company uses AI, each section has an AI button with Rewrite copy options (shorter, more persuasive, friendlier, or your own instruction), Regenerate section and Add a section below. The result replaces the section in your draft, and Undo in the message puts it back.

Page settings

Click Settings at the top of the designer.

Address: the last part of the page’s link. Use lowercase letters, numbers and single hyphens. It must be unique within your company. If you change the address of a live page, the old link redirects to the new one.
Search title and Meta description: what search results and shared links show.
Social share image: the picture LinkedIn, Facebook and Slack show with the link. 1200 × 630 works best.
Hide from search engines: for thank-you pages and private offers.
Use as home page: shows the page at the root of your custom domain. It needs an active custom domain.

Publish

Click Publish.
Check the address and the checklist, then click Publish.

The draft and the live page are separate. After you publish, further edits save to the draft only, the page shows Unpublished changes, and the button reads Publish changes. Use the Draft and Live switch to see what visitors see now.

Pages live at pages.gabrielcrm.com/handle/address until you add your own domain in Domains. The handle is your company’s part of the shared address, under Shared address on the same settings page. Once a custom domain is active, the shared links send visitors to the same page on your domain.

Analytics

The Pages list shows each page’s unique views, submissions and conversion rate for the last 30 days, and the tiles above it add up your live pages.

For one page, open it and click the Analytics tab. Pick 7 days, 30 days or 90 days at the top.

Unique views: people who opened the page, each counted once a day. Search engines, link previews and monitoring tools are left out. The tile also shows visits, which counts someone who came back on another day again.
Submissions: form submissions made on this page. Submissions filtered as spam don’t count.
Conversion rate: submissions divided by unique views.
Top source: where most views came from.

Three charts show unique views, submissions and conversion rate per day. Point at a chart, or tab to it and use the arrow keys, to see all three numbers for that day. Daily numbers as a table lists them too.

Top sources groups views and submissions by the utm_source, utm_medium or utm_campaign on the link the visitor followed. A link with an ad click ID and no utm_source counts as google, facebook or bing; with neither, the source is the site that sent the visitor, or Direct. See Form analytics for how to tag your links.

Meetings booked from a page aren’t counted yet: a booking doesn’t record the page it came from.

How views are counted

Every published page counts its views, with or without a form. The count comes from the visitor’s browser, so views of a copy served from our cache are counted too.
A page with a form counts each visitor once. The form keeps its own visitor count in Forms > Analytics, which includes other places the form is embedded.
Days are UTC days, so a day’s figures can differ slightly from your local calendar day.
On pages.gabrielcrm.com a visitor is recognized for one day. Pages there store nothing in the visitor’s browser, so someone who returns on a later day counts as a new visitor that day. On your own domain, the page keeps an anonymous ID in the visitor’s browser and recognizes them across days.
No personal details are stored for a view: an anonymous ID, the page address without anything after the ?, the referring site, the campaign tags and any ad click ID. Views are kept for 13 months.
Views are counted from the day this feature was released. The Analytics tab starts empty for older pages.

Archive and delete

From a page’s ⋯ menu on the Pages list:

Archive takes a live page offline and files it under Archived. Restore to draft brings it back.
Delete removes a draft or archived page and its analytics. Submissions stay in Forms and contacts keep their source. A live page must be archived first.

How it works

On pages.gabrielcrm.com, a booking section shows a Book a meeting button that opens your booking page, and a video shows a picture that opens the video. The embedded calendar and player need your own domain.
Every form submission from a page creates or updates the lead or contact, like any other submission of that form. The form’s own settings (fields, button text, what happens after submit) are edited in Forms.
In Forms, a form’s Settings tab lists the pages that show it under Used on pages.
If someone else saves the same page while you have it open, autosave pauses and asks whether to Load the latest version or Keep my version.

Best practices

Put pages on your own domain. A link on go.yourcompany.com looks more trustworthy than a shared address, and it’s needed for the embedded booking calendar and video player.
Check the Mobile preview before you publish. Most ad and email clicks come from phones, and the preview shows the stacked layout visitors get.
Point the hero button at the form. Choose the form section under links to so the main call to action scrolls straight to it.
Set a search title, description and share image. The publish checklist flags each one that’s missing, and shared links without an image show no preview.
Archive campaign pages when the campaign ends instead of deleting them. The page goes offline but keeps its analytics, and you can restore it next season.
Use one form across pages for the same offer, so submissions stay in one place and one set of automations runs.

Troubleshooting

Publish is greyed out. You can edit and save drafts, but publishing needs the Publish landing pages and edit live ones permission. Ask an admin or manager. It is also greyed out while a section needs fixing.
“Another page already uses this URL.” Pick a different Address; each page needs its own within your company.
A form or booking section is missing on the live page. Pick the form or booking page for that section in the right-hand panel, then publish again. A form also drops off the live page when it is no longer Active; open it in Forms and click Publish.
“A form on this page isn’t active.” Publishing stops when a form section uses a draft or archived form. Activate it in Forms, or pick another form, then publish.
The Analytics tab shows no views. Views are counted once a published page loads in a browser. Open the live page yourself, then check again. A page cached in your browser from before the release may take a few minutes to start counting.
A page says “This page is unavailable”. Gabriel support has taken the page down, for example after an abuse report. Publishing it again doesn’t bring it back; contact Gabriel support. The same message shows on every page when an account has been locked for billing for more than 14 days.
Unique views are lower than your ad platform’s clicks. People who leave before the page loads, and visitors with script blocked, aren’t counted. Bots aren’t counted either.